SOCIAL CONTENT
Emily has lead some of the beauty industry’s highest-performing and culture-defining initiatives through driving viral moments and record viewership. Leading social accounts into becoming benchmark brands in social storytelling and driving cultural impact through content. Most notably, launching the Rare Beauty x Tajin Cheek & Lip Set and Soft Pinch Matte Bouncy Blush.
TAJIN X RARE BEAUTY
From concept through execution, I lead the Rare Beauty x Tajin marketing and social strategy
• Resulting in +70.4K followers across IG and TikTok
• 38.9M impressions on Instagram and 31.9M views on TikTok
DREAMLAND CONTENT
Through an in-house social content shoot I brought the dreamy campaign to life on social. Shooting on site in Mexico City and a two-day in-house shoot in Los Angeles.
RARE EAU DE PARFUM
Created smellable social content to launch Rare Beauty’s first perfume and fragrance layering balm collection.
LEADING TIKTOK
Owning, leading and growing a top beauty brand account through educational, entertaining, viral and bilingual content.