SOCIAL CONTENT
I’ve lead some of the beauty industry’s highest-performing and culture-defining initiatives through driving viral moments and record viewership. I’ve lead social accounts into becoming benchmark brands in social storytelling and driving cultural impact through content.
TAJIN X RARE BEAUTY
From concept through execution, I lead the Rare Beauty x Tajin marketing and social strategy
• This collaboration resulted in +70.4K followers across IG and TikTok
• 25 viral posts, 38.9M impressions on Instagram, 31.9M views on TikTok
DREAMLAND CONTENT
Through an in-house social content shoot I brought the dreamy campaign to life on social. Shooting on site in Mexico City and a two-day in-house shoot.
Undone Beauty
This minimal, affordable, Gen-Z beauty brand carried at Ulta is amazing! The aesthetic components needed some equally trendy videos on their feed. We delivered exactly that!
Elemis Skincare
This modern, sleek, innovative skincare brand carried at Ultra is perfect for the luxe side of socials. I created multiple fast, on trend videos for the aesthetic ‘that girl’ viewers who take skincare to the next level.